Africa Growth Report 2016

“The importance of positive economic and trade relations, as well as infrastructure development, in ensuring the Africa Rising story becomes the dominant narrative about our continent, cannot be overemphasized. When countries grow by, amongst others, attracting increased foreign direct investment because of their competitiveness, the citizens of the country benefit socio-economically. As a country develops in this way, it’s brand changes. The development of positive national brands on the continent will be critical to overhauling the current images and perceptions associated with our continent. This is directly related to the reputation of our countries and therefore our continent.”

Ambassador Kingsley Makhubela
CEO of Brand SA

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